The amount of time we spend choosing things or activities in our life varies from seconds to years. It may take a few years to choose the right husband-wife-companion, months to choose the perfect car and seconds to choose the chewing-gum flavor at a gas station. Where does the choice of what we eat lay in this range? I am sure the correct answer is in some report analyzing this matter but I will start this blog by giving my answer, which is "not enough". In industrially developed countries, time management has become an involuntary but necessary task for the vast majority of people. Therefore the amount of time dedicated to choose, prepare and enjoy food has been relegated to a defined amount and lost a priority position. Other life commitments have taken the first places and the concept of "eating" has turned into a necessity-fulfillment. Spending too much time at the table is often seen as a waste of time or a bad habit of some cultures.
Enough with the bad news!
The good news is that we are, in fact, in total control of what and how we eat and we can do a lot to gain back the power to enjoy the pleasure of a good meal.
It is not just a matter of where to shop or how to cook, the mindset must change and I hope this blog will give play its small role in the process and any kind of contribution will be very well accepted. I am food photographer with a great passion for cooking and I am very interested in the aesthetics of food as well so images of my work and recipes will be part of this blog.
And to the people who think that food must be just fuel to keep us working... Well, let's invite them to dinner and prove them wrong!
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